Lessons Learned from DIY Save the Dates and Wedding Invitations

Stalking. Because Google Analytics.

Stalking. Because Google Analytics.

This week our wedding invitations are arriving in homes of friends and family across the United States. We know this because of the text messages celebrating envelopes reaching their final destination as well as traffic from Google Analytics. Because of course you want to put GA code on your wedding website to see who is looking up information on your venue and booking a hotel room.

Throughout this entire part of the planning process, Dayle and I held firm to the DIY nature of our Save the Dates and Wedding Invitations. Lots of research was done before we came close to anything resembling the final product, and we went through a lot of test versions before making final prints on card stock. I’m by no means an expert on this stuff but I figure it’s worth documenting some of my lessons learned. As I won’t be needing to make wedding invitations again, ever, consider this my attempt to pay it forward.
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Dealing with the United States Postal Service

Did you know typical wedding invitations weigh too much to be covered by a forever stamp? That’s right, forever stamps will handle postage for envelopes weighing up to one (1) ounce.

Did you know that the cost of typical wedding invitation postage is 70¢? Seems awfully specific, doesn’t it?

Did you know the USPS offers 70¢ stamps that happen to be designed for wedding invitations? It’s true. It’s true.

And, did you know that fun design elements like putting a return address stamp on the back of your wedding invitation yields a 50/50 chance the return address will be interpreted as the destination address if it’s read incorrectly by the sorting machines?

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