For the record, you can blame Kim for this.
“You know what I would enjoy? A really well done satire site focused solely on diabetes. Like The Onion, except… The Cinnamon? Someone create this, please.”
Naturally, I couldn’t resist – so I checked Tumblr for URL options and ended up with the-cinnamon.tumblr.com.
The idea is simple: find a stereotype, assumption, or nugget of truth and then add a hefty dose of satire with a side of silly.