What do I know about Roche’s upcoming Social Media Summit? The short answer is “not much”.

I’ve seen the invite list. While I don’t remember exactly who was invited in years past, there are certainly some names that will be new to the fray – mine included.

I know I’m flying to Indianapolis on Sunday, July 29 and coming home on Tuesday, July 31. Somewhere in there I have a flight that leaves at 3:36 p.m. and lands at 3:38 p.m. Isn’t time travel awesome?

I also know that, for some reason, people tread carefully when it comes to talking about this stuff.

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