Last week I decided to play off of the ‘Keep Calm’ posters/shirts/whatevers that have been passing in and out of consciousness – mostly because I couldn’t think of anything else to title a post. Most often that’s the most difficult part of getting one of these things published. And if you’re paying attention, there’s a good chance the title has absolutely nothing to do with the content. Which makes total sense from an SEO and web content perspective. Not like that’s my job or anything. Oh…wait a second.