Jeff Green has had a lengthy career in the video game industry. Now he’s the Director of Editorial and Social Media for PopCap Games – very impressive stuff. We talk about his work at PopCap, his nearly 20 years at Ziff Davis Media (from associate editor to Editor in Chief) and the continued popularity of GFW Radio, and we sprinkle in a lot of conversation about social media including the implict value of social media to mutli-million dollar companies and what it’s like when your phone explodes with messages after a company like EA buys a company like PopCap. Enjoy.
Follow Jeff on Twitter at @Greenspeak and be sure to check out the PopCast on iTunes.