One of the first things I did when I set up this blog was ensure I had a blog-specific email address for the rare occasion that someone wanted to reach out to me. I figured it would be better to have it and not get contacted by anyone rather than miss an opportunity to connect with my readers. Naturally this means another email account to manage, including spam and all of the fun things Nigerian Princes can offer me. But, this also means I have to endure the shenanigans that occur every November as my email address gets lumped in with the generic ‘diabetes’ mailing lists.
With respect to these generic diabetes mailing lists, it’s clear that the PR folks responsible have a tough task ahead of them. How effective can a mass email be when the only possible personalization is the introduction, “Hello [Recipient First Name]”? In case you were unsure, the answer is ‘not very effective at all’.