I recently purchased christopherasnider.com. In this age of digital everything, it felt like a necessary investment. And while it pains me to type this, there is the matter of my brand – whatever that is – to maintain. Now I can create things like christopherasnider.com/blog and have it redirect here. Or I can create christopherasnider.com/podcast and have it redirect to my podcast, Just Talking.

Now I can do things like focus my online efforts to better represent the kind of (digital) person I am, and want to be. This newsletter may help with that, too.

It’s strange to think about what these decisions may mean in the grand scheme of things. But I suppose there’s plenty of time to figure all of this out.

If you’re reading this, then you’re likely aware of everything .com and that newsletter have to offer. But for newcomers to my little slice of the Internet, I feel good about the (digital) introduction I’m providing. It’s professional, or something.

Have a nice weekend.