Stone Chin, Ubisoft’s Public Relations Manager for Assassin’s Creed is my guest this week. We discuss the emergence of Russell Wilson on the Seattle Seahawks, the potential relocation of the Sacramento Kings to Seattle, attending the past two Presidential Inaugurations, and the benefits of having three last names to choose from. Naturally, we spend the majority of the podcast talking business, as Stone has spent his professional career in PR from Edelman, to Microsoft, and now Ubisoft and I ask about the complexities of marketing a sequel, particularly in an industry with multiple big-name titles. Enjoy.
Follow Stone on Twitter at @GreatWallofChin and keep up with the latest from Assassin’s Creed at assassinscreed.com.
Run Time – 1:01:53
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