Face it, as awesome as the Super Bowl can be as a football game, the media spectacle of the event both locally and television-ally far overshadows any athletic accomplishments. You know it, I know it and as soon as Nielson finishes their data crunching, the world will know it. I’m not trying to take away from the game, the game was extremely entertaining and I was interested until the last play. I’m know a lot of you thought a comeback was still in the mix even though the Steelers had the length of the field to drive with a single timeout. Roethlisberger has done it before, and he will probably do it again, just not last night (we’re talking about a game-winning drive, not his ‘other’ activities).
Overall, I was rather disappointed with the advertising during the Super Bowl. This is one of the biggest opportunities to make an impression on a wide range of consumers and I feel like the majority of participating companies failed. The pressure is certainly on, but in my opinion only a few really distinguished themselves. It might be a sign of old age, but the commercials with the typical groin-shots specifically didn’t appeal to me, at all.
You can find most of the commercials that aired during the big game here, on YouTube’s Ad Blitz channel.
Below are a few of the ads that I thought were well executed and memorable, even if only for the rest of the week.
Motorola – Empower the People (away from Apple)
Volkswagen – The Force (is strong in this one)
NFL – Best Fans Ever (No TV show is sacred)
Hyundai Sonata Hybrid – Anachronistic City (of the 3 Hyundai ads, this was the best)
Sony Ericsson Xperia PLAY (And they said it would never happen)
Chrysler – Imported From Detroit (the most successful ad because of the emotional connection, not the product)
Of course we all know which commercial was my favorite:
All these are great (including the Transformers 3 trailer) but let’s be honest here, the real reason you got excited for the Super Bowl wasn’t the game, the commercials, or the food, it was the Puppy Bowl.
Which commercials stood out most to you?