Immediate Feedback

The great thing about social media is you can get immediate feedback on just about anything. The bad thing about social media is you can get immediate feedback on just about anything – especially if you mess up.

http://twitter.com/OneTouch/status/278148442348474370

I posted a few comments, as well as some of the reaction on that Tumble thing I do. (I know it’s shady to say things like “on my Tumblr”, but it seemed like the best place to immediately capture my thoughts.)

Ultimately, I don’t care where you fall on “The Great A1c Debate of the Moment” (please excuse the unintentional rhyme). I think the people running @OneTouch should have been more aware of the potential for shenanigans by what they posted.

I think we all benefit from the types of conversations that are happening between business and customers on social media – even if the “business” is our lives. Hopefully this will mark a turning point in their approach to Social Media.

Also, I’d like to offer a fist bump to everyone who sent them feedback and opted for snark instead of flames. Controlled rage ftw.

And for what it’s worth, I believe there are meaningful ways to talk about something as personal as A1c publicly on Facebook and Twitter, just ask the #dsma folks.

2 thoughts on “Immediate Feedback

    • Actually I don’t think that’s the case. These companies have an understanding of their customers from a marketing and customer service perspective, they just need to do a better job of listening on social media platforms and not focusing on basic metrics like retweets, likes, and replies.

      Once they get past the entry-level stuff and focus on conversations and relationship building, I’m sure they’ll be okay.

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